Younger consumers expect life insurance to fit changing priorities, especially when marriage, parenting, and homebuying happen later than previous financial planning models assumed.
Many want benefits they can use during life, including potential cash value access for major purchases like a first home when policy terms allow.
Education matters: complex jargon and unclear product mechanics were cited as reasons younger consumers turned down coverage, even when options existed already.
A ~$124T generational wealth transfer is expected, with younger heirs viewing life insurance and annuities alongside stocks and cash savings for future planning.
Simpler education, clearer living-benefits, and flexible products would better align with younger adults’ goals for housing, health, family, and savings.
