Just 52% of Americans own life insurance, while ~100M report being uninsured or underinsured, creating clear planning conversations for families and advisors.
Cost confusion remains a major hurdle: 40% overestimate basic 20-yr term coverage, and 48% rely on gut feelings or guesses when estimating premiums.
Young consumers need extra education: under age 30, only 4% correctly estimated a basic term policy’s annual premium, highlighting clear guidance opportunities.
Digital research is common, with 62% using social media, yet 31% prefer in-person conversations when insurance or financial questions get serious today.
Only 45% currently have an insurance or financial advisor; 26% are looking, and consumers favor simpler policies with practical flexibility for family protection.
