Adults ≤30 overestimate life insurance cost by 10–12x, per LIMRA data.
Actual premiums for healthy 25-year-olds: $9–$12/week; less than $21/week avg. coffee spend.
Nearly 40% of U.S. households would face hardship within six months if a primary wage earner died.
Half of millennials and Gen Z want to discuss life insurance with advisors; 22% of universal life buyers are 20–29.
Life Insurance Awareness Month aims to reset the conversation and close the protection gap.
