It’s encouraging to see US life insurance applications continue their growth streak—early Q3 2026 saw applications up about 15% year-over-year, marking a sixth consecutive month of double-digit gains. This upward trend even outpaced early Q3 numbers from both 2024 and 2023. Year-to-date, overall activity remained strong with a 15% increase, despite a slight 2% month-over-month dip after the late Q2 surge.
What stands out is that growth is especially robust among older applicants: ages 60–69 saw a remarkable 33% rise, and those 70+ jumped 54%, while ages 40+ posted double-digit increases as well. On the other hand, applications from ages 0–29 saw a slight 2% decrease. Every face amount category advanced year-over-year in early Q3, with double-digit growth both in policies under $250,000 and those between $1 million and just under $5 million. Year-to-date, every face-amount band saw gains.
All major product types experienced growth: Term Life rose 23%, Whole Life 21%, and Universal Life 4% year-over-year. Each category also posted double-digit gains since the start of the year. At ASM Insurance & Financial Services, we’re committed to making these trends understandable and helping clients see how they might impact your coverage decisions. Our goal is always to help you navigate your options with clarity and confidence, so you can make informed choices that fit your needs and budget.
