A consumer survey found ~80% of Americans believe most people should have life insurance, yet only ~50% currently carry a policy themselves.
Cost is the top hurdle: ~25% without individual coverage call it too expensive, but younger, healthier adults may estimate premiums 7 to 12 times too high.
For healthy adults in their 30s or 40s, a $500K, 20-yr term policy can average ~$15 to $28 monthly, near a streaming subscription cost.
Timing also matters: <20% without coverage have not considered it, and <20% cite no dependents as a reason for waiting, yet planning early can help.
Start by multiplying annual income by 10, comparing three to four insurers, considering medical exams, and disclosing health details accurately for clearer quotes.
