Unexpected costs lead household decision-maker frustrations, with ~40% naming surprise bills as their top issue when choosing or using dental coverage today.
Cost clarity also matters: ~20% cite limited price transparency, while similar shares point to unclear coverage details and scheduling challenges during care planning.
Plan design can add confusion, especially annual maximums, frequency limits, and service exclusions that make treatment costs harder to estimate beforehand accurately.
When cost details arrive only after treatment, patients may feel caught off guard, reducing satisfaction and weakening trust in the coverage experience.
Clear, timely communication about coverage and expected costs can reduce frustration and help patients make more informed dental care decisions before treatment.
